MARKETING RESET: Be Present; Be Transparent.

Business today moves at the proverbial speed-of-life—if you aren’t prepared to fully engage and be smart, you and your business will suffer. Like it or not, your presence is demanded in two worlds: the real world and, more so every day, the online/virtual world. Resistance is futile.

Make sure you have your search engine optimization up to speed. Be sure you have a blog, a Facebook page and a YouTube Channel. Journal and post your customer and employee experiences. Be open to comment and use comments to improve your business practices. Your customers are looking for you - make sure you're where they're looking - especially on line.

MARKETING RESET: Remember Who You Are

Your story is your brand—keep it real. Gather your thoughts and assemble your marketing under the umbrella of telling your story. Everything you need to succeed is already inside of you. It’s simply your job to communicate this. Best of all, the Internet now allows virtually any business to tell their story with style and en mass like no other time in the history of mankind, and to do so quickly, easily, and cost effectively.

Even better, kick it up a notch and have your audience tell your story. Ask a customer or client, and video it. "In thirty seconds or less, what do you like best about the experience you just had with our business." Get it on YouTube! Voila! Instant infomercial! And best of all it's free! It doesn't get any better than that.