Making The Quantum Leap
By Sherryl Dever and Brian Howlett
From Surfing The Social Tsunami.
The Quantum Leap
In our business lives we have experienced the economic hills and valleys of each decade.
Then in 2008, something happened that many of us never expected, the valley of the 2000s decade turned into a canyon, a grand canyon.
Everything has changed. This change is creating new demands on our business and forcing us to change the way we do business.
The changes include:
The worldwide economic shift is impacting the American economy.
Millennials, or the Y Generation have entered the American workforce and consumer markets.
Ever expanding technologies.
Shifting regulations by government agencies.
The reduction of available “easy” credit from the banking industry.
With every change comes opportunity.
Not every business survives a changing economy. The businesses that do survive are the ones that are willing to change, make the leap. Because the economic valley of this decade is very broad and deep our business leap has to be a Quantum Leap. A Quantum Leap is a leap of mind, a shift in perception. Making the leap can feel like stepping off a cliff because taking the necessary leap means we have to let go of our old ideas about business and embrace the new way of doing business. The new economy requires a new way of thinking, a new business perspective.
After you’ve made the Quantum Leap everything about business will look different.
What has changed is the technology, the global economy, and marketing and business culture.
Let’s make the Quantum Leap together and take a look at some of the new ways of thinking about your business:
Quantum Technology.
The Internet has changed the old way of doing business forever.
Clients communicate through their preferred technology.
Quantum Economy.
The old way of doing business will not return
The global economy will become vital again over the next decade.
Frugality and efficiency are new status symbols.
Quantum Marketing.
Your story is your brand.
Your story has to be relevant, entertaining, informative, authentic and transparent.
You have to be represented in all media all the time.
Your market is your tribe. Tribe is developed by conversation not by broadcasting your opinion.
Cater your story to the culture of your market.
Hosting events is an essential marketing tool.
There are now four cultural distinctive generations of Americans. If your products and services are used by all four generations your advertising has to appeal to all four.
Quantum Business Culture.
Someone will always be cheaper, no one can be better.
You have to deliver on the promise of your marketing.
Every aspect of your business is visible to the public.
You have to know the profile of your consumer and cater your products and services to meet their needs.
The Quantum View:
The core business values will never change.
Follow your passion and your higher purpose.
Provide great product and great service at a great price.
Always be available and accountable.
Make the Quantum Leap with Confidence.
You have years of experience in creating a successful business. Your clients have enjoyed the benefits of your knowledge, goods and services for many years. You’re feeling like your clients have gone away. The truth is the world population is expanding. That means that right now there is a greater need for your business skills.
Make An Educated Leap.
Talk to your existing clients and friends. Ask them where they go for information about goods and services. Find out how important customer service is to them when making a purchase. Have your customer suggest ways to make your office or retail space more comfortable, inviting or efficient from a client’s point of view.
Google search your competition. Imitate their marketing successes and avoid their failures. Research their client base and learn from your competition how to expand your marketing exposure.
Bring in the experts. You don’t have to add full time staff to leap into the new marketplace. Outside expert professionals bring the new business perspective with them and will help you objectively and efficiently redirect your business into a new prosperity.
Make An Efficient Leap.
Everything you need to make the Quantum Leap is available to you within your budget.
Create and join business communities in order to share resources. Resources can include professional services, space and supplies.
Trade services. Ask your service and material suppliers if they are willing to trade in order to minimize capital transactions.
Streamline your place of business. Eliminate old clutter and useless inventory.
